China and ASEAN Home Insecticides Market Insights
China & ASEAN Home Insecticides Market size was worth USD 4,439.72 Million in 2024 and is expected to rise with a CAGR of 7.78% during the forecast period (2024-2028). The rising prevalence of communicable diseases such as malaria and dengue, increased emphasis by local and national government bodies on the control of insect vectors, and advancements in insecticide release technologies such as aerosols and gels are major drivers that accelerate the market growth rate during the forecast period.
Household insecticides are the chemicals used to control pests including mosquitoes, bedbugs, termites, ants, rodents, cockroaches, and other crawling insects in household environments. The insecticide formulations contain synthetic, and natural chemicals in the forms of packaging like spray cans, mosquito coils, oil sprays, etc.
The rising incidences of vector-borne diseases across the globe are attributed as one of the common infectious diseases due to the easy transmission via the bite of contaminated arthropods (mosquitoes, ticks, bugs). Vector-borne diseases account for approximately 18% of all infectious diseases. The restricted exposure to the human body from such vectors aids in the prevention of related diseases. Thus, the demand for insecticides is anticipated to witness a significant boom due to the primary choice of every possible household.
According to the China CDC, vector-borne infections and diseases, including scrub typhus, Hemorrhagic fever with renal syndrome (HFRS), and dengue, caused significant morbidity in mainland China. The surging annual rate of scrub typhus cases recorded over 18.74 percent increase in 2018 than 2017. Around 1,625 dengue-related cases originated in South-East Asia, with Indonesia accounting for 5.90 percent of the total. Furthermore, prevention measures were taken and over 30 FAO/WHO technical guidelines on pesticide management have been published to assist government authorities in the overall management. These guidelines help manufacturers to plan future product requirements from the market and also elevate production that is expected to increase the China & ASEAN home insecticides market size.
Covid Impact
China & ASEAN home insecticides industry was initially affected owing to sudden lockdown and movement restrictions. March 2020 witnessed a significant impact by the COVID-19 pandemic spread and the eventual worldwide lockdown resulted in limited sales of insecticides from distribution channels. The pandemic posed unique challenges to the global supply chains, which rely on steady supplies from numerous suppliers and shipping companies. The problem of sourcing components and ingredients also hindered the industry growth owing to the closure of manufacturing facilities. The global health crisis created a challenging environment for consumers, trusted suppliers, partners, and other stakeholders.
However, the market began to gain profit due to growing awareness among people about cleanliness amid increasing COVID-19 cases. Therefore, the companies started witnessing profit in the home insecticides market owing to the increased demand from the population. For instance, Reckitt Benckiser Group PLC witnessed a significant surge in sales during 2020 for their hygiene and health brands. Thus, the company emphasized on expansion of the hygiene and disinfection business into new geographies and business segments. Similarly, Godrej Consumer Products Limited has observed growth in the business due to rising consumer awareness about using insecticides for the prevention of insect-borne diseases.
China & ASEAN Home Insecticides Market Report Coverage
The market is segmented by nature, type, application, and region. By nature, the market is categorized into synthetic insecticides and natural insecticides. Based on type, the market is divided into spray, coils & flammables, diffusers, and others. By application, the market is separated into mosquitoes & flies, termites, bedbugs & beetles, cockroaches, ants, and others. The report also covers the market size and forecasts for the industry growth in major countries across the regions.
| Report Attributes | Report Details |
| Study Timeline | 2016-2028 |
| Market Size in 2028 | USD 7,563.13 Mn |
| CAGR | 7.78% |
| By Nature | Synthetic Insecticide, Natural Insecticide |
| By Type | Spray, Coils & Flammables, Diffusers, Others |
| By Application | Mosquito & Flies, Termite, Bedbugs & Beetles, Cockroaches, Ants, Others |
| By geography | ASIAN (Indonesia, Malaysia, Myanmar, Singapore, Thailand, Vietnam)
China |
China & ASEAN Home Insecticides Industry Segmentation
Market Research Community provides an extensive analysis of the size, share, and major trends in each sub-segment of the market, along with forecasts at the global, regional, and country levels during the forecast period 2024-2028.
Natural insecticide segment to provide lucrative opportunity for the industry growth
In 2024, the natural home insecticide segment accounted for USD 1120.67 million of the total market share. The use of safe, eco-friendly, and natural ingredients in the products makes them an ideal alternative to synthetic chemical-based coils. Most organic insecticides are considered safe and more environmentally friendly than synthetic chemicals which are easy to use and apply. Further, natural insecticide such as citronella, neem, geraniol, and other oil-based products does not pose any adverse health effects which are expected to accelerate the growth of China & ASEAN home insecticides market share.
Diffusers type segment to contribute a significant share to the market during the forecast period
The diffuser-type segment contributed over USD 920.29 Million in 2024 to the industry growth. Diffusers type insecticides are attributed to witnessing significant growth due to the provision of unique functionality such as disrupting the consciousness of mosquitos after contact and paralyzing or killing them at the end. A few examples of diffusers are All Out of SC Johnson, and Good knight of Godrej Ltd among others. Such diffusers are extensively used as they typically run on electricity and operate automatically to ensure proper protection. Thus, the presence of mosquitoes and biting flies is expected to increase the use of diffusers for reducing the risks of vector diseases among the population.
The mosquitoes and flies application segment is estimated to dominate the market during the forecast period
Mosquitoes and flies application segment is expected to support the growth of the China & ASEAN home insecticides market statistics owing to the rising incidences of diseases such as malaria (anopheles), chikungunya virus, and dengue fever due to mosquitoes. The creation of unhygienic environmental conditions by mosquitoes and flies is anticipated to increase the demand for insecticides for eradicating the prevalence of malaria and other vector-borne diseases caused due to such insects.
China to contribute a significant market share during the projected period
The rising household and health concerns in terms of disease and infection spread by mosquitoes and other insects are expected to increase the demand for insecticides. Further, surging disposable income among the Chinese population is estimated to urge the key players to introduce innovative products for controlling the spread of diseases caused by insects. For instance, China reported around 2,000 malaria cases from period of 2017 to 2019 which ultimately led to a dengue fever outbreak that affected millions of people in 2019. Thus, the rising prevalence of such diseases is anticipated to create consumer awareness in terms of the benefits of a hygienic lifestyle.
China & ASEAN Home Insecticides Market Competitive Landscape:
The market study is moderately competitive, with a considerable number of regional and global players. The key strategies adopted by companies include business growth, product innovations, and mergers and acquisitions coupled with others.
Key Players
- Godrej Consumer Products Limited
- C. Johnson & Son Inc.
- Earth Corporation
- Reckitt Benckiser Group PLC.
- Fumakilla Ltd.
- Guangzhou Konnor Daily Necessities Co., Ltd.
- Thermacell
- Zhejiang Shunan Industry & Trade Co., Ltd
- Woodstream Corporation
An advanced distribution network gives a competitive edge to the principal market players operating in the industry. Furthermore, players need to innovate continuously, to work and grow in the market, due to the quickly evolving consumer needs and choices.
Recent Developments
2024 – Earth Environmental Services Co. Ltd. recently undertook projects that include the development of AI-Driven insect-capturing and analysis systems.
2020 – GoodKnight released many new products in the market namely GoodKnight Smart Spray, Gold Flash Refill, Power Chip System, Naturals Neem Anti-Fly Surface Spray, Naturals Neem Liquid Vapouriser Combo Pack, and Naturals Neem Anti-Mosquito Room Spray. The release of such products has drastically increased the existing assortment of the product range of the company.
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