Ethoxylates Market Size, Share & Trends Analysis, By Product Type (Alcohol, Alkyl Phenol Ethoxylates, and Others), Application (Detergents, Ointments & Emulsions, and Others), End Use, By Region, Forecast Period 2023 – 2030 (Updated Version Available)

Report ID - MRC_1339 | Pages - 275 | Category - Organic Chemicals

Key Market Overview:

Ethoxylates Market size was valued at USD 12.20 Billion in 2022, registering a CAGR of ­­3.3% during the forecast period (2023-2030), and the market is projected to be worth USD 16.44 Billion by 2030.

Ethoxylates are a group of chemical compounds that are produced by the reaction of ethylene oxide with fatty acids or alcohols. The resulting ethoxylates have a range of properties that make them useful as emulsifiers, solubilizers, and detergents. Ethoxylates are widely used in various industries, including personal care, pharmaceuticals, textiles, and household cleaning products. In personal care products, ethoxylates are used as surfactants to help create foaming and cleansing effects in products such as shampoos, body washes, and facial cleansers. In household cleaning products, ethoxylates are used as surfactants and emulsifiers to help dissolve dirt and grease.

The increasing demand for ethoxylates in the personal care and pharmaceutical industries, as well as the growing popularity of eco-friendly and bio-based ethoxylates, are some of the factors driving the growth of the market. Furthermore, the Asia-Pacific was the largest market for ethoxylates in 2022, attributed to the region’s large population and increasing industrialization. China and India were the two largest consumers of ethoxylates in the region in 2022, due to their large manufacturing sectors and growing demand for personal care and household cleaning products.

Market Dynamics:


The growing demand for laundry and dishwashing detergents, particularly in emerging economies, is driving the growth of the ethoxylates market. Additionally, ethoxylates are used in the formulation of various personal care products such as shampoos, body washes, and lotions, boosting the demand for ethoxylates. Moreover, ethoxylates are used as emulsifiers and dispersants in the formulation of agrochemicals, such as pesticides and herbicides. The growing demand for food and the increasing need for crop protection is expected to drive the growth of the ethoxylates market in the agrochemical industry.


Alternative products that are less toxic and biodegradable are hindering the ethoxylates market. Additionally, the development of other alternative surfactants and other cleaning agents, such as enzymes and microorganisms is likely to limit the growth of the ethoxylates market.


Bio-based ethoxylates, derived from renewable sources, such as vegetable oils and sugars, instead of petroleum-based feedstocks are expected to offer lucrative opportunities to the market. They offer several benefits, including reduced environmental impact, improved biodegradability, and reduced dependence on non-renewable resources.

For instance, Clariant AG provides a range of bio-based surfactants and PEGs provide solutions for a variety of industries including Home Care, Personal Care, and Paints & Coatings.

Ethoxylates Market Report Coverage:

Report Attributes Report Details
Study Timeline 2017-2030
Market Size in 2030 (USD Billion) ­16.44 billion
CAGR (2023-2030) 3.3%
By Product Type Alcohol, Alkyl Phenol Ethoxylates, Amine Ethoxylates, Fatty Amine, Acid Ethoxylates, Castor Oil Ethoxylates, Ethyl Ester, Glyceride, and Others.
By Application Detergents, Ointments & Emulsions, Herbicides, Insecticides, Foam Control & Wetting Agents, Lubricants and Emulsifiers, and Others
By End Use Household & Personal Care, Institutional & Industrial Cleaning, Pharmaceutical, Agrochemicals, Oilfield Chemicals, and Others
By Geography North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
Key Players Stepan Company, BASF SE, Nouryon Chemicals Holdings B.V., Dow Inc., Arkema SA, Clariant AG, Evonik Industries AG, SABIC, Mitsui & Co., Ltd., and India Glycols Limited

Market Segmentation:

By Type

By the type segment, the market is categorized into alcohol, alkyl phenol ethoxylates, amine ethoxylates, fatty amine, acid ethoxylates, castor oil ethoxylates, ethyl ester, glyceride, and others. The alcohol ethoxylates segment held the largest share of the ethoxylates market in terms of revenue. This is attributed to the widespread use of alcohol ethoxylates in applications such as detergents, cleaners, and personal care products.

Furthermore, amine ethoxylates are anticipated to register the fastest CAGR in the ethoxylates market over the forecast period. This is due to their increasing use in applications such as agrochemicals, oilfield chemicals, and other industrial applications. For instance, India Glycols Limited provides amine ethoxylates for various applications such as dye leveling and wetting agents in textile formulations and detergents. They are also used as emulsifiers in pesticide formulations.

By Application

Based on the application segment, the market is divided into detergents, ointments & emulsions, herbicides, insecticides, foam control & wetting agents, lubricants and emulsifiers, and others. The detergent segment dominated the ethoxylates market in terms of revenue in 2022. Ethoxylates are widely used in detergents and cleaning products as surfactants to improve their cleaning efficiency. They help to remove dirt and stains by reducing the surface tension of water and allowing it to penetrate fabrics more easily. Ethoxylates are particularly effective in hard water conditions, where other surfactants may not work as well. The use of ethoxylates in detergents also helps to reduce the amount of water and energy required for cleaning, making them more environmentally friendly.

Moreover, the ointments and emulsions segment is anticipated to witness significant growth in the ethoxylates market over the forecast period. Ethoxylates find a wide range of applications in pharmaceutical and cosmetic products as emulsifiers that help to mix oil and water-based ingredients. In ointments and creams, ethoxylates are used to improve the texture and consistency of the product and to enhance their penetration into the skin. Ethoxylates are also used in emulsions such as lotions and hair conditioners to provide a smooth and creamy texture and to prevent the separation of the ingredients.

By End Use

The end-user segment market is segmented into household & personal care, institutional & industrial cleaning, pharmaceutical, agrochemicals, oilfield chemicals, and others. The household & personal care segment accounted for the largest share of the ethoxylates market in 2022. This is attributed to the use of ethoxylates in household and personal care products for effective and safe cleaning products and personal care items. Ethoxylates are also considered eco-friendly surfactants and are thus preferred over other surfactants.

Moreover, the institutional & industrial cleaning segments are likely to register the fastest growth rate over the forecast period. This is due to the demand for efficient and effective cleaning products that can remove tough stains and dirt in a variety of settings. Ethoxylates are used in a wide range of cleaning products used in commercial and industrial settings, including floor cleaners, degreasers, and metal cleaners.

By Region

According to region, the ethoxylates market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America. The Asia Pacific held the largest share of the ethoxylates market in 2022 owing to the increasing demand for cleaning products, personal care items, and agrochemicals in the region. The region is also a major producer of agrochemicals, which use ethoxylates as surfactants. Several companies are offering ethoxylates for numerous applications, for instance, India Glycols Limited offers ethoxylates under the brand name ALPHOX for a wide range of applications such as in textile, detergent, agrochemical, emulsion polymerization, and paint industries. Thus, the region generated large revenue in 2022.

Furthermore, North America is likely to witness significant growth over the forecast period. This is attributed to the growing awareness of the importance of cleanliness and hygiene, especially in the wake of the COVID-19 pandemic. Moreover, ethoxylates are preferred over other surfactants in these products due to their eco-friendliness and effectiveness.

Ethoxylates Market Competitive Landscape:

The ethoxylates market is highly competitive comprising numerous players operating in the industry. These players are constantly engaged in product development, innovation, and strategic partnerships and collaborations to expand their market presence. In addition, companies in the ethoxylates market are also focused on expanding their market presence through mergers and acquisitions, joint ventures, and strategic partnerships. This allows them to increase their market share and gain a competitive edge in the market.

The following are the major key players operating in the ethoxylates market:

Recent Developments

  • In February 2022, Clariant AG launched a new line of surfactants and polyethylene glycols (PEGs) called Vita, which are made from 100% bio-based materials. These products have been introduced as a solution to address climate change by reducing the amount of fossil carbon in the value chain.
  • In May 2020, Huntsman Corporation announced that it will acquire CVC Thermoset Specialties, a specialty chemical manufacturer operating in North America and catering to the industrial composites, adhesives, and coatings markets. CVC Thermoset Specialties is currently a subsidiary of Emerald Performance Materials LLC, which is mostly owned by affiliates of American Securities LLC.

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Ethoxylates Market Size, Share & Trends Analysis, By Product Type (Alcohol, Alkyl Phenol Ethoxylates, and Others), Application (Detergents, Ointments & Emulsions, and Others), End Use, By Region, Forecast Period 2023 – 2030 (Updated Version Available)
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