Key Market Overview:
Matting Agents Market size was valued at USD 570 Million in 2021, registering a CAGR of 5% during the forecast period (2022-2030), and the market is projected to be worth USD 884.26 Million by 2030.
The matting effect refers to the reduction of gloss or shine on a surface and an increase in translucency, resulting in a dull, flat finish. Matting agents, also known as flatting agents or gloss control agents are substances added to a material to reduce the gloss or shine of a surface. Gloss reduction of a surface is accomplished by destroying the smooth and shiny surface of the glossy film or in other words by introducing a kind of micro-roughness. In the context of coatings, paint, or other similar applications, matting agents are added to adjust the surface’s optical properties and improve the appearance of the final product. Such agents are made from a variety of materials, including silica, cellulose, or special polymers.
The matting agent market is a growing industry that provides matting solutions for various applications, including coatings, paint, plastics, and other materials. The demand for matting agents is driven by the increasing demand for matte finishes in a wide range of industries, including automotive, construction, consumer goods, and others. In recent years, the trend towards sustainability has also increased the demand for matting agents as they provide a way to reduce the use of harmful substances in the production of these materials. The matting agent market is highly competitive, with many manufacturers and suppliers offering various products with different properties. Key players in the matting agent market include Evonik Industries, Arkema Group, Dow Chemical, BYK-Chemie, and Wacker Chemie.
Market Dynamics:
Driver:
The growing use of plastics in various industries is increasing the demand for matting agents, as they can be used to improve the appearance of plastic products. For instance, Camp Shinning, a professional rheological additive manufacturer in China offers MT-6301 matting agent that gives exceptional surface characteristics with excellent slip effect to the plastics. The rising adoption of matting agents in the architecture sector due to fashion trends is responsible for the constant growth of matted coatings. For instance, Deuteron, a Germany-based firm offers a variety of matting agents such as organic matting agents based on the aminoplast Polymethylurea (PMU). These polymers are duromeric urea-methanal polycondensates
Restraint:
The availability of raw materials used to produce matting agents can be limited, that affects supply and increase the price. Thus resulting in the high prices of the raw materials that hinders growth. Silicone-based matting agents release volatile organic compounds (VOCs) into the air during the production process. These VOCs contribute to air pollution and the formation of ground-level ozone, that is harmful to human health and the environment. Owing to the aforementioned factors, stringent regulations are set up by the government that is anticipated to hinder the matting agent market growth.
Opportunities:
Bio-based matting agents made from renewable and biodegradable raw materials, such as plant-based materials like starch, cellulose, and chitosan is likely to offer lucrative opportunities for the matting agent market in the near future. Schilling, a German-based company launched the brand bioPowder.com which offers a full line of bio-based matting agents using olive stones, avocado stones, and many more as raw materials. The company also uses micronisation technology that allows them to produce powders in ranges below 25 microns.
Matting Agents Report Coverage:
| Report Attributes | Report Details |
| Study Timeline | 2016-2030 |
| Market Size in 2030 (USD Million) | 884.26 Million |
| CAGR (2022-2030) | 5% |
| By Type | Silica, Cellulose, Wax-based (Natural Wax and Synthetic Wax), and Others |
| By Formulation | Powder coatings, Radiation-curing systems, High-solids systems, Waterborne system |
| By Application | Industrial Coatings (Automotive Coating, Packaging Coating, and Other Industrial Coating), Architectural Coatings, Wood Coating, Textile Coating, and Others. |
| By Geography | North America, Europe,
Asia Pacific, Latin America, and Middle East, & Africa |
| Key Players | AKZO NOBEL N.V., BASF SE, Evonik Industries, PPG Industries, Arkema, Cabot Corporation, Huntsman Corporation, Wacker Chemie AG, The Dow Chemical Company, Clariant |
Market Segmentation:
By Type
The Type segment is classified into silica, cellulose, wax-based, and others. The silica segment contributes the largest share in terms of revenue to the market growth attributed to the fact that the silica type is highly effective in reducing the gloss of all kinds of systems. Silica-based matting agents are often used in industrial and automotive coatings, as well as in architectural coatings for buildings and infrastructure. For instance, silica-based matting agents are used in automotive clear coats to reduce glare and improve the appearance of the paint finish. The use of silica-based matting agents in clear coats can also improve the durability and scratch resistance of the coating, helping to extend the life of the vehicle’s finish.
The wax-based type segment is projected to contribute the fastest growing CAGR in the market during the forecast period as such additives significantly impact the surface properties of coatings by changing the surface free energy. Wax matting agents offer a wide variety of applications in the coating of wood and furniture. For instance, Deuteron provides WAX A which is used in all types of furniture and wood lacquers to produce a mat or silk finish.
By Formulation
The Formulation segment is divided into powder coatings, radiation-curing systems, high-solids systems, and waterborne systems. The powder coating segment holds the dominant share in the industry growth in terms of volume attributed to the factors such as durability, resistance to abrasion, corrosion, and environmental advantages. For instance, Litmus chemicals, a south Korean firm provides beta-hydroxyalkyl amide hardener REACT® PCA-5601 designed for single-component reduced gloss polyester powder coatings.
Radiation-curing systems segment is anticipated to register the fastest-growing CAGR of the matting agent market in the forecast period owing to a shifting preference towards UV-cured coatings as alternatives from the conventional solvent-based coating. Radiation-curing is performed by using radiation energy at high-intensity energy via electron beams or UV-light radiation. The developments of new raw materials are increasing in the market for these types of coatings. For instance, Evonik Industries AG is a stock-listed German specialty chemicals company that provides ACEMATT® 3600, the silica-based matting agent which is particularly suitable for UV-cured coatings.
By Application
The application segment constitutes of industrial coatings (automotive coating, packaging coating, and other industrial coatings), architectural coatings, wood coating, textile coating, and others. The architectural coatings segment contributes the largest share of the market in terms of volume owing to increasing demand for matting agents to add in coatings such as paint, varnish, or lacquer to reduce the gloss or shine of the finish. The matting agents work by scattering light in many directions, reducing the amount of light that is reflected directly back to the viewer. This results in a more matte or satin finish. For example , a matting agent, silicone is added in a coating to create a surface that has a lower gloss level and reduces light reflection. This can be especially useful for surfaces that are highly reflective and may cause glare, such as windows, walls, and doors.
Furthermore, the industrial coating segment is expected to account for the fastest growing CAGR in the forecast period due to increasing demand for matting agents in industries such as automotive, packaging, and others. For instance, Evonik launched ACEMATT® 3400 in 2019 thermal silica with a medium-particle size of 7.5 µm. ACEMATT 3400 is a highly efficient silica is envisioned for use in clear coatings and water- and solvent-based coatings. Typical application fields include wood coatings, plastics, and automotive coatings.
By Region
The regional segment includes Asia Pacific, Europe, North America, the Middle East, and Africa, Latin America. North America is expected to contribute the largest share in terms of revenue to the market growth. In North America, the demand for matting agents is primarily driven by US and Canada as they are the major markets for matting agents due to the presence of a large construction industry and high demand for premium and decorative paints and coatings. Moreover, the automotive industry in North America is a significant consumer of matting agents, as they are used to improve the appearance and durability of the coatings used in automotive manufacturing. In North America, the matting agent market is characterized by the presence of several multinational and local players. Major companies operating in the region include AkzoNobel, BASF, Clariant, and Evonik Industries. These companies offer a wide range of matting agents and are known for their quality and innovative products.
Furthermore, Europe is projected to register the fastest-growing CAGR in the forecast period in the matting agent market attributed to the fact the European market for matting agents is characterized by the presence of well-established players offering a wide range of products. The companies operating in the region are known for their innovative products and focus on sustainability and eco-friendliness.
Matting Agents Market Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Further, the surge in Research and Development (R&D), product innovation, various business strategies, and Application launches have accelerated the growth of the Sample Preparation market. Key players in the market include-
- AKZO NOBEL N.V.
- BASF SE
- Evonik Industries AG
- PPG Industriess Inc.
- Arkema S.A.
- Cabot Corporation
- Wacker Chemie AG
- The Dow Chemical Company
- Clariant AG
Recent Developments:
- In December 2022, a German-based firm named Evonik expanded the SPHERILEX family by introducing Spherical silica EXP 0002-1 which allows for both silk gloss and a strong matte finish in wood coatings and architectural coatings. The coating agent is easily incorporated into various formulations. The agent features a particularly small particle size and helps in the durability extension of a coating by improving its abrasion resistance and scratch.
- In November 2021, Evonik’s also expanded their renowned ACEMATT product line with three mainly effective and universally applicable matting agents which are based on precipitated silica, The ACEMATT® HK 390, ACEMATT OK 390, and ACEMATT HK 520. Three new silicas feature efficient, high transparency, ultra-deep matting, and exceptionally fine surface haptics. The 3 matting agents are used in solvent-based and water-based systems. Additionally, they can be applied in both pigmented and clear formulations.
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