mHealth App Market Size, Share & Trends Analysis, By App Type (Health Management Apps (Fitness, Lifestyle Changes, Medication Reminders, Wellness Management, Diet & Nutrition, and Others), Disease Management Apps (Mental Health, Diabetes, Cardiovascular Disease, Women’s Health and Pregnancy, and Others)), Platform (Android, iOS, and Windows), Application (Monitoring Services, Fitness Solutions, Diagnostic Services, Treatment Services, and Others), By Region, Forecast Period 2022 – 2030. (Updated Version Available)

Report ID - MRC_1966 | Pages - 283 | Category - Healthcare IT

Key Market Overview:

mHealth App Market size was worth USD 38.3 Billion in 2021, accounting for a CAGR of 11.6% during the forecast period (2022-2030), and the market is projected to be worth USD 102.8 Billion by 2030.

The mHealth app (mobile health) is a type of mobile application that enable individuals to manage and monitor their well-being and health using their electronic devices. These apps can track multiple aspects of wellness and health, such as heart rate, sleep patterns, and physical activity, among others. They also offer educational resources, such as information on stress management and healthy eating. Furthermore, connect users to healthcare professionals for remote consultations. mHealth apps have become progressively popular in recent years, with millions of users around the world taking advantage of this technology to improve their health and well-being.

How much is the mHealth App Market worth ?

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In 2020, it is estimated that in the U.S., around 87 million individuals, or 30% of adult smartphone owners are used health or fitness apps on a monthly basis. This number is predicted to remain consistent over the next three years. There are over 350,000 mHealth apps available in major app stores, including both medical and health and fitness applications, which has nearly doubled since 2015 due to increased smartphone utilization and continued substantial investment in the digital health industry.

Market Dynamics

Driver

The growing popularity and widespread adoption of smartphones and wearable technology have made mHealth app applications a convenient and accessible solution for individuals to manage their health and wellness. Furthermore, mHealth apps have the potential to decrease healthcare expenditures by facilitating remote consultations, minimizing the necessity for in-person appointments, and offering access to educational resources and tools aimed at preventing health issues. These factors propel the growth of the mHealth app market.

Restraint

The collection and storage of personal health information by mHealth apps increases privacy and security concerns, as the data is prone to hacking or misuse. Furthermore, some mHealth apps provide mistaken information, which is dangerous for patients. For instance, an app that provided incorrect dosing information for medication or inaccurate advice for managing a chronic condition leads to an adverse effect on the patient’s health. The above-mentioned factors hamper the market growth.

Opportunities

Advancements in technologies such as artificial intelligence (AI) and machine learning (ML) present new opportunities for the growth of the mHealth app market. These technologies can be integrated into mHealth apps to enhance their functionality and capabilities, providing users with more advanced health monitoring and management tools. For instance, AI and ML can be used to analyze health data and provide personalized health recommendations and insights. These advancements are expected to drive the demand for mHealth apps and help to improve patient outcomes.

MHealth App Report Coverage:

Report Attributes Report Details
Study Timeline 2016-2030
Market Size in 2030 (USD Billion) 102.8 Billion
CAGR (2022-2030) 11.6%
By App Type Health Management Apps (Fitness, Lifestyle Changes, Medication Reminders, Wellness Management, Diet & Nutrition, and Others), Disease Management Apps (Mental Health, Diabetes, Cardiovascular Disease, Women’s Health and Pregnancy, and Others
By Platform Android, iOS, and Windows
By Application Monitoring Services, Fitness Solutions, Diagnostic Services, Treatment Services, and Others
By Region North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa
Key Players Teladoc Health, Inc., Abbott Laboratories, AstraZeneca PLC, SAMSUNG ELECTRONICS CO., LTD, Johnson & Johnson Services, Inc, Novartis AG, Apple, Inc., Merck and Co., Inc., Pfizer, Inc., and Sanofi S.A.

Market Segmentation:

By App Type

Based on app type, the mHealth app market is bifurcated into health management apps and disease management apps. Health management apps hold the largest market share. This is attributed to the wide range of health and wellness concerns that these apps can address. The health management apps are further segmented into fitness, lifestyle changes, medication reminders, wellness management, diet & nutrition, and others. Additionally, these apps prevent and promote healthy behaviors. The disease management segment is growing with the fastest CAGR over the forecast period. This is due to the growing prevalence of chronic conditions and the requirement for effective tools to manage these conditions.

By Platform

Based on the platform, the market is categorized into android, iOS, and windows.  The android segment holds the highest market share. This is attributed to the largest collection of mHealth apps. Additionally, android devices are extensively used around the world and are available at a range of price points, making them reachable to a huge number of consumers. Furthermore, the iOS segment is the fastest growing segment over the forecast period due to the increasing usage of iOS devices and the mHealth apps available here are typical of high quality and are frequently updated.

By Application

Based on the application segment, the mHealth app market is categorized into monitoring services, fitness solutions, diagnostic services, treatment services, and others. The monitoring services hold the highest market share of the market. This is attributed to the extensive usage of mHealth apps to track and monitor sleep, nutrients, menstruation cycle, and others. Furthermore, the fitness solutions application segment is the fastest-growing segment over the forecast period. This is due to the increasing awareness about fitness and proper health. These apps are designed to help individuals improve their fitness and physical activity levels.

By Region

Based on region, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America dominates the market with the highest market share, due to credited to the factors such as the high adoption of smartphones and other wearable devices. Additionally, a large pool of the aging population contributed to the growth of the market in the region. Furthermore, Asia-Pacific is expected to grow with the fastest CAGR over the forecast period. This is driven by factors such as the growing prevalence of chronic conditions and the increasing awareness among people about the benefits of mHealth apps.

mHealth App Market Competitive Landscape:

The market is highly competitive, with a large number of players operating at the global and regional levels. The players compete on various parameters such as price, quality, innovation, and customer service. They are constantly investing in research and development to improve their products and expand their market share. Mergers, acquisitions, and partnerships are also common strategies employed by companies to enhance their market position and expand their product portfolio. Key players in the market include-

Recent developments

  • In December 2020, Apple Inc. launched the Apple Fitness+ app, designed specifically for use with the Apple Watch. This fitness app provides users with guidance and tracks their workout metrics, helping them stay motivated and on track as they strive to meet their fitness goals.
  • In October 2020, Apple Inc. introduced the Health Records feature for iPhone and Apple Watch users in the UK and Canada. This feature allows users to access their health records directly from their Apple devices, providing them with a convenient and secure way to manage their health information.

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mHealth App Market Size, Share & Trends Analysis, By App Type (Health Management Apps (Fitness, Lifestyle Changes, Medication Reminders, Wellness Management, Diet & Nutrition, and Others), Disease Management Apps (Mental Health, Diabetes, Cardiovascular Disease, Women’s Health and Pregnancy, and Others)), Platform (Android, iOS, and Windows), Application (Monitoring Services, Fitness Solutions, Diagnostic Services, Treatment Services, and Others), By Region, Forecast Period 2022 – 2030. (Updated Version Available)
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