Key Market Overview:
OLED Display Market Size is expected to reach USD 63.55 Billion by 2030. From its valuation of USD 30.23 Billion in 2022 and is expected to showcase CAGR of 10.3% during the forecast period (2023-2030).
The OLED displays or Organic Light Emitting Diode (OLED) is a subtype of LED that comprises of organic compounds including polyaniline, polyethylenedioxythiophene and polyfluorene to produce light. The electroluminescent layer in the displays is made up of a film of organic material that emits light when an electrical current is applied to it. The OLED displays are considered to offer higher picture quality along with better resolution and color contrast. Moreover, the power consumption by OLED displays is significantly lower than that of an LCD with similar specifications. The aforementioned attributes are propelling the demand for OLED displays across multiple industries including consumer electronics, medical equipment, automotive, and others.
OLED displays are generally used in television manufacturing. Moreover, the demand for OLED based television is on the rise therefore, major television manufacturers are increasing production. For Instance, Samsung (one of the leading OLED television manufacturers) announced an increment of 30% production in the year 2022.
Market Dynamics:
Drivers:
- Increasing demand for gaming devices is driving the market growth: –
Benefits such as high refresh rate and faster in video motion response are driving the adoption of OLED displays in gaming devices. The aforementioned attributes make OLED screens suitable for application in several gaming devices including gaming monitors, gamic laptops and handheld gaming devices. For instance, in January 2023, Samsung launched two new curved gaming monitors, the 34-inch Samsung Odyssey G8 OLED and the 49-inch ultra-wide Odyssey G95SC comprising of OLED displays.
- Rising adoption of OLED displays in televisions is fueling the market growth: –
OLED display televisions provide excellent picture quality and low power consumption, hence experience huge adoption for television manufacturing. For instance, according to the Korean Herald, OLED TVs are expected to account for 42% share of the high-end television market in 2022.
Restraints: –
Presence of alternative display technologies including MicroLED and QLED that offer similar performance at a lower cost is restraining the market growth. MicroLED uses tiny LED chips to produce images, offering higher brightness and better color accuracy compared to OLED displays. Similarly, QLED is a type of LCD display that uses quantum dots to enhance the color and brightness of the display. Both MicroLED and QLED offer performance benefits over OLED displays, and their production costs are expected to be lower than OLED, making them more accessible to consumers.
Opportunities: –
The surge in applications of OLED display in automated lighting systems is expected to provide lucrative growth opportunities for the market during the forecast period. Automated or smart lighting systems are considered to reduce power consumption by 30 %, thus, the systems experience high demand. OLED display lighting is compatible with most of the automated smart lighting system controls. Moreover, OLED panels are almost glare-free and create a pleasant lighting atmosphere with very low contrast and shadows. In addition, OLEDs are highly energy-efficient and low maintenance during their lifetime.
OLED Display Market:
| Report Attributes | Report Details |
| Study Timeline | 2016-2030 |
| Market Size in 2030 (USD Billion) | 63.55 Billion |
| CAGR (2023-2030) | 10.3% |
| By Technology | Active-Matrix OLED (AMOLED), Passive-Matrix OLED (PAMOLED), Foldable OLED, White OLED, and Transparent OLED |
| By Product Type | Display and Lighting |
| By Panel Type | Rigid and Flexible |
| By application | Digital Signage Systems, Laptops, PC Monitors, Smartphones & Tablets, Smartwatches & Wearables, and Televisions |
| By End-Use | Residential, Commercial, and Industrial |
| By Geography | North America, Europe, Asia Pacific
Latin America, Middle East and Africa |
| Key Players | Samsung Display, LG Display, BOE Technology Group, Visionox, AUO (AU Optronics), CSOT (China Star Optoelectronics Technology), JOLED (Japan OLED), Royole Corporation, Tianma Microelectronics, Konka Group |
Market Segmentation:
By Technology: –
By technology, OLED displays are segmented into active-matrix OLED (AMOLED), passive-matrix OLED (PAMOLED), foldable OLED, white OLED, and transparent OLED. The active- matrix OLED (AMOLED) accounted for largest market share in 2022. The key factor driving the adoption of AMOLED displays is its quick refresh rate and less power consumption. Quick refresh rate leads to better viewing experience. Additionally, OLEDs screens with high refresh rate are suitable for gaming.
Foldable OLED segment is estimated to showcase the fastest CAGR in the forecasted period. The surging trend towards adoption of foldable devices is anticipated to drive the segment growth. Additionally, several consumer electronics manufactures are developing foldable smartphones, laptops, and other devices. For instance, in January 2023, LG announced the launch of a 17-inch foldable OLED display for laptops. Additionally, the company also announced the launch of an 8-inch 360-degree foldable OLED which enables a device to fold both ways to bring greater utilization.
By Product Type: –
By product type OLED displays are divided mainly into Display and Lighting. The Display segment dominated market share by revenue in the year 2022. OLED based TVs and monitors are preferred over conventional displays (LCD, CRT) due to better picture quality and low power consumption. For instance, according to Omdia, in 2021 approximately 6.5 million OLED televisions were sold and is estimated the sales to be more than 8 million in 2022.
The lighting segment is estimated to grow with the fastest CAGR during the forecasted period, due to increasing demand for ecofriendly and energy efficient lighting solutions.
By Panel Type: –
By Panel type segment is categorized into rigid and flexible types. The flexible segment accounted for largest market share in 2022. Flexible panels are considered to be more durable than rigid panels. Additionally flexible panels offer better viewing angles. For instance, the curved OLED displays offers 180 degree viewing angle. The aforementioned features are driving the demand for curved OLED televisions ultimately fueling the growth of flexible panel segment.
Further, the flexible display is estimated to showcase fastest CAGR over the forecasted period. Rising demand for foldable smartphones and laptops is estimated to further fuel the demand for flexible panels in forthcoming years.
By Applications: –
The application segment is divided into Digital Signage Systems, Laptops, PC Monitors, Smartphones & Tablets, Smartwatches & Wearables and Televisions. The television segment accounted for the largest market share in the year 2022, due to increasing demand for OLED TVs. For instance, in 2021, Samsung sold 9.43 million QLED TV’s globally.
The smartphones segment is estimated to showcase significant growth in the forecasted period, as several smartphones manufactures are deploying OLED displays in their devices. The number is estimated to rise as the demand for high -end smartphones is on the rise of gaming propose. Furthermore, high refresh rate and energy efficiency makes OLED display suitable in smartphone manufacturing.
By End-Use: –
Based on end-use the OLED market is divided into residential, commercial, and industrial. The residential segment held a dominating market share in 2022. The OLED displays are majorly used for development of consumer electronic devices including televisions, computers, and smartphones. Increasing penetration of consumer electronics is one of the key factors driving the market growth. For instance, according to Broadcast Audience Research Council (BARC), televisions reached 210 million households in 2020 in India.
The industrial segment is estimated to grow with the fastest CAGR in the forecasted period. The OLED displays are used in a wide range of industries including automotive, medical devices, and others. Increasing use of OLED displays in the automotive industry for multiple purposes including manufacturing signal light, taillight, and vehicle interior lighting is anticipated to positively impact the growth of industrial applications during the forecast period. For instance, in 2022 Audi launched sedan A8L comprising of OLEDs in tail lights.
By Region: –
The Asia pacific region dominated OLED display market in the year 2022. The presence of a large number of consumer electronics manufactures including LG, Samsung, Fujitsu, and others is one of the key factors driving the market growth in the region. Moreover, countries including China and India have high demand for consumer electronics. Therefore, rising demand for electronic devices is estimated to fuel the growth of OLED display market. Furthermore, soaring demand for high-end gaming devices and flagship smartphones in the region is driving the market growth.
Further, North America is anticipated to showcase the fastest growth over the forecasted period. The OLEDs lighting segment is estimated to fuel this growth. OLEDs have crucial applications in smart lighting systems in smart homes. The rising number of smart homes in North America region is projected to fuel the demand of OLEDs in the upcoming years.
OLED Display Market Competitive Landscape:
The competitive landscape of the OLED Display Market industry was analyzed thoroughly. Continuous technological advancements and research are propelling this market growth. It was found that large investments were regularly made in new product development. Moreover, financial data such as revenue breakup, sales breakup, and major companies competitive MOATs all have been detailed in this report.
The major players in this market: –
BOE Technology Group Co., Ltd. (BOE)
Visionox Company
AU Optronics
Shenzhen huaxing Optoelectronics Technology
JOLED Inc.
Royole Corporation
Tianma Microelectronics
KONKA North America
Recent developments: –
- In December 2022 Samsung Display acquired Cynora GmbH, a display manufacturing company, for approximately USD 300 million.
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