Organic and Natural Tampons Market Insights
Organic and natural tampons market was valued at USD 885.7 Million in 2021, registering a CAGR of 7.5% during the forecast period (2022-2030), the market is projected to be worth USD 1,698.1 Million by 2030.There is a need for safe menstrual hygiene such as sanitary pads, organic tampons, and menstrual cups for reduced risk to aerobic bacteria due to rising cases of menstrual disorders such as abnormal uterine bleeding, dysmenorrhea which lead to serious ailments such as Polycystic Ovarian Syndrome (PCOS). For instance, according to the National Institutes of Health Office of Disease Prevention, Polycystic Ovarian Syndrome PCOS affects over 5 million women that range between the childbearing ages in the U.S. Thus, increased awareness about menstruation and menstrual hygiene is an essential factor contributing to the growth of organic and natural tampons market in the forecast period.
Furthermore, the growing government initiatives are also emphasizing growing awareness of organic feminine hygiene products like organic tampons, for reduced harm to the environment. For instance, Scotland unanimously approved the regulation named The Period Products (Free Provision) Act in November 2020 which ensures free access to all menstrual products such as organic tampons, disposable pads, and other reusable items like menstrual cups accessible to every menstruating individual. Thus, the rising government initiatives to boost menstrual health awareness among women are anticipated to support the growth of the organic and natural tampons market. Based on region, North America is projected to contribute the largest revenue share to the organic and natural tampons market owing to the growing adoption of advanced technology for organic tampons production, increased demand for organic tampons among the women population as compared to other alternatives, and high presence of large players in this region.
Organic and Natural Tampons Market Dynamics:
Organic tampons are products that are free of chemical-based dyes or fragrances and made with organic cotton which is grown without using pesticides or insecticides. The regular comes with a plastic applicator which poses a harmful threat to the environment such as non-biodegradable wastage and the threat of ingestion by animals due to improper disposal.
Driver:
The growing demand for tampons by working women due to long-lasting application of four to six hours and rising incidence of urinary tract infections mainly caused by chemical-based menstrual hygiene products drive the growth of the organic and natural tampons market. Also, the factors such as the increased government initiatives to boost the use of organic menstrual hygiene products like organic tampons and pads, combined with rising awareness of the harmful toxic effects of conventional tampons are major factors that accelerate the growth of the organic and natural tampons market during the forecast period.
Restraint:
The lack of menstrual hygiene awareness and limited availability of menstrual products like tampons and menstrual cups in developing countries such as Africa and India and the availability of inexpensive alternatives to organic tampons restrict the growth of the organic and natural tampons market. Also, the factors such as social taboos associated with tampons such as hygiene concerns, and virginity myths combined with confusion and fear about tampon insertion, especially among younger women are the major factors that obstruct the growth of the organic and natural tampons market.
Opportunity:
The increased regulation and protocols from regulatory authorities such as the Food and Drug Administration (FDA) in terms of manufacturing organic menstrual hygiene products and the sudden shift from chemical-based menstrual products to safer, organic alternatives owing to the health-associated risks are anticipated to create profitable opportunities for the growth of the organic and natural tampons market.
COVID-19 Analysis of Organic and Natural Tampons Market:
The organic and natural tampons market has been significantly impacted due to the COVID-19 pandemic in many different parts of the world. The factors such as poor supply chain, shortage of medical products, restrictions in the manufacturing facilities, and economic slowdown are the major impacts of COVID-19 which hampered the growth of the organic and natural tampons market. However, the circumstances have stabilized and as a result, it is determined that COVID-19’s overall impact on the organic and natural tampons market is moderate. Post covid-19 there was a positive impact on the organic and natural tampons market as consumers were more focused on menstrual health-related hygiene owing to the sudden shift towards organic pads and tampons.
Organic and Natural Tampons Report Coverage:
| Report Attributes | Report Details |
| Study Timeline | 2016-2030 |
| Market Size in 2030 (USD Million) | 1,698.1 Million |
| CAGR (2022-2030) | 7.5% |
| By Type | CardBoard Applicator, Plastic Applicator, Digital Tampon |
| By Size | Junior Tampons, Regular Tampons, Super Tampons, Super Plus Tampons |
| By Odor Type | Fragrance Based and Non-Fragrance Based |
| By Distribution Channel | Online (E-commerce Websites, Company Owned Websites), Offline (Hypermarkets / Supermarkets, Convenience Stores, Departmental Stores, and other Retail Stores) |
| By Geography | North America– (U.S., Canada, Mexico)
Europe- (Germany, France, U.K., Russia, Italy, Spain, BENELUX, Rest of Europe) Asia Pacific- (China, Japan, India, South Korea, Australia, ASEAN, Rest of Asia Pacific) Latin America- (Brazil, Argentina, Chile, Rest of Latin America) Middle East and Africa- (GCC, Turkey, Israel, and Rest of MEA) |
| Key Players | Natracare, OI The Organic Initiative, Veeda USA, Procter & Gamble, Bodywise, Edgewell Personal Care Company, Unicharm Corporation, Johnson & Johnson Inc., Maxim Hygiene, Tom Organic, BON Lifestyle |
Organic and Natural Tampons Market Segment Analysis:
By Type
The type segment is separated into cardboard applicator, plastic applicator, and digital tampon. In 2021, the plastic applicator segment witnessed the largest share of the growth of the organic and natural tampons market. The factors such as self-sanitizing technology, long-term usage of the applicator for over ten years, and the inclusive nature of the applicator with different sizes of tampons are anticipated to boost the growth of the plastic applicator segment during the forecast period. Additionally, the cardboard applicator segment is also expected to witness significant growth in 2021 due to the aid in the reduction of the carbon footprint of individuals, gentle insertion, and is completely biodegradable. Thus, the cardboard applicator segment is also estimated to support the organic and natural tampons market growth during the projected period.
By Size
The size segment is categorized into regular tampons, junior tampons, super plus tampons, and super tampons. The regular tampons segment contributed the largest market revenue share in 2021 due to the increased preference for regular tampons for medium flow. Furthermore, the factors such as increased freedom of movement reduced need for frequent changes of the tampon as compared to sanitary pads, and ease of convenience when uncertain about the level of menstrual flow support the growth of the regular tampons segment. Moreover, the super segment is also anticipated to exhibit the fastest growth during the projected period. The super-size tampons are of great convenience during the initial two days of the menstrual cycle owing to the need for extra absorption of heavy flow. Thus, the super tampons segment is estimated to support the growth of the organic and natural tampons market due to the increased need for extra absorption of heavy flow to most women.
By Odor Type
Based on the odor type, the segment is bifurcated into non-fragrance-based and fragrance based. In 2021, the non-fragrance-based segment is projected to contribute the largest revenue share of over 40.5% due to the factors such as increased prevention of infections caused due to chemical-based fragrances. The unscented organic tampons are the first preference among most women due to the knowledge about balancing pH levels of the vagina and yeast infections mainly caused by fragrances. Thus, the non-fragrance segment is projected to contribute the largest share to the growth of the organic and natural tampons market. Additionally, the increased efforts in reducing the usage of artificial scents by alternatives such as natural essential oils by major market players owing to the increased research and development of safe and reliable organic menstrual hygiene products are also expected to support the contribution of non-fragrance based segment to the growth of the organic and natural tampons market.
By Distribution Channel
The distribution channel segment is categorized into offline and online distribution channels. The offline segment held the leading share in the organic and natural tampons market. The offline segment is further sub-segmented into hypermarkets/supermarkets, convenience stores, departmental stores, and other retail stores. The factors such as the fast availability of the desired product combined with access to multiple alternatives of the product in one place, huge customer reach, and strategic targeting of customers are expected to augment the growth of the offline segment during the forecast period. Additionally, the online segment is also anticipated to boost the growth of the organic and natural tampons market during the forecast period due to attractive discount rates as compared to offline channels, increased preference for online shopping among customers, and effective marketing through analysis of customer preference needs.
By Region
The regional segment includes Asia Pacific, Europe, North America, the Middle East, and Africa, Latin America. North America registered the largest market share of the growth of the organic and natural tampons market. The high presence of literate and working women is anticipated to be the major factor for the growing preference for organic and natural tampons. Also, the high disposable income and huge availability of innovative products from leading pharmaceutical firms are estimated to support the growth of the organic and natural tampons market in the North American region.
In Europe, the organic and natural tampons market is also estimated to register the fastest growth rate during the forecast period. The factors such as the high market potential for menstrual hygiene products combined with the rise in the research and development of safer alternatives of such products for reduced risks of infections among women are expected to boost the growth of the organic and natural tampons market in the European region.
Organic and Natural Tampons Market Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Further, the surge in Research and Development (R&D), product innovation, various business strategies, and Application launches have accelerated the growth of the Sample Preparation market. Key players in the market include-
- Natracare
- OI The Organic Initiative
- Veeda USA
- Procter & Gamble
- Bodywise
- Edgewell Personal Care Company
- Unicharm Corporation
- Johnson & Johnson Inc.
- Maxim Hygiene
- Tom Organic
- BON Lifestyle
Table of Content
- Introduction
- Market Introduction
- Market Research Methodology
- Research Process
- Primary Research
- Secondary Research
- Data Collection Technique
- Data Sources
- Market Estimation Methodology
- Limitations of the Study
- Product Picture of Organic and Natural Tampons
- Global Organic and Natural Tampons Market: Classification
- Geographic Scope
- Years Considered for the Study
- Research Methodology in brief
- Parent Market Overview
- Overall Organic and Natural Tampons Market Regional Demand
- Research Programs/Design
- Market Breakdown and Data Triangulation Approach
- Data Source
- Secondary Sources
- Primary Sources
- Primary Interviews
- Average primary breakdown ratio
- Market Dynamics
- Drivers
- Drivers
- Restraints
- Restraints
- Opportunity
- Impact forces on market dynamics
- Impact forces during the forecast years
- Industry Value Chain
- Upstream analysis
- Downstream analysis
- Distribution Channel
- Direct Channel
- Indirect Channel
- Potential Customers
- Manufacturing/Operational Cost Analysis
- Pricing Analysis by Region
- Key Technology Landscape
- Regulatory Analysis
- Porter’s Analysis
- Supplier Power
- Buyer Power
- Substitution Threat
- Threat from New Entry
- Competitive Rivalry
- PESTEL Analysis
- Political Factors
- Economic Factor
- Social Factors
- Technological Factor
- Environmental Factors
- Legal Factor
- Covid-19 impact on Global Economy
- Covid-19 impact on Organic and Natural Tampons demand
- Post-Covid Impact on Organic and Natural Tampons Market Demand
- Impact Analysis of the Russia-Ukraine Conflict
- Drivers
- Global Organic and Natural Tampons Market Segmentation, by Revenue (USD Million), (2022-2030)
- By Type
- Card Board Applicator
- Plastic Applicator
- Digital Tampon
- By Size
- Junior Tampons
- Regular Tampons
- Super Tampons
- Super Plus Tampons
- By Odor Type
- Fragrance Based
- Non Fragrance Based
- By Distribution Channel
- Online
- E-commerce Websites
- Company Owned Websites
- Offline
- Hypermarkets / Supermarkets
- Convenience Stores
- Departmental Stores
- Other Retail Stores
- Online
- By Type
- Global Organic and Natural Tampons Market Overview, By Region
- North America Organic and Natural Tampons Market Volume (Unit) & Revenue (USD Million), by Countries, (2022-2030)
- US
- By Type
- By Size
- By Odor Type
- By Distribution Channel
- Canada
- Mexico
- US
- Europe Organic and Natural Tampons Market Volume (Unit) & Revenue (USD Million), by Countries, (2022-2030)
- France
- UK
- Spain
- Russia
- Italy
- BENELUX
- Asia Pacific Organic and Natural Tampons Market Volume (Unit) & Revenue (USD Million), by Countries, (2022-2030)
- China
- Japan
- Australia
- South Korea
- India
- ASEAN
- North America Organic and Natural Tampons Market Volume (Unit) & Revenue (USD Million), by Countries, (2022-2030)
- Latin America Organic and Natural Tampons Market Volume (Unit) & Revenue (USD Million), by Countries, (2022-2030)
- Brazil
- Argentina
- Chile
- Middle East and Africa Organic and Natural Tampons Market Volume (Unit) & Revenue (USD Million), by Countries, (2022-2030)
- GCC
- Turkey
- South Africa
- Global Organic and Natural Tampons Market Revenue: Competitive Analysis, 2021
- Key strategies by players
- Revenue (USD Million and %), By manufacturers, 2021
- Player Positioning by Market Players, 2021
- Competitive Analysis
- Natracare
- Business Overview
- Business Financials (USD Million)
- Product Category, Type, and Specification
- Main Business/Business Overview
- Geographical Analysis
- Recent Development
- Swot Analysis
- OI The Organic Initiative
- Veeda USA
- Procter & Gamble
- Bodywise
- Edgewell Personal Care Company
- Unicharm Corporation
- Johnson & Johnson Inc.
- Maxim Hygiene
- Tom Organic
- BON Lifestyle
- Natracare
- Market Research Findings & Conclusion
Disclaimer
Research Methodology
The Market Research Community offers numerous solutions and its full addition in the research methods to be skilled at each step. We use wide-ranging resources to produce the best outcome for our customers. The achievement of a research development is completely reliant on the research methods implemented by the company. We always faithful to our clients to find opportunities by examining the global market and offering economic insights.Market Research Community are proud of our widespread coverage that encompasses the understanding of numerous major industry domains. Company offers consistency in our research report, we also offers on the part of the analysis of forecast across a range of coverage geographies and coverage. The research teams carry out primary and secondary research to carry out and design the data collection methods.