Key Market Overview:
Sports Apparel Market size was worth USD 170.9 Billion in 2021, registering a CAGR of 6.4% during the forecast period (2022-2030), and the market is projected to be valued at USD 298.69 Billion by 2030.
Sports apparel is a type of clothing specifically designed for sports or athletic activities, such as running, playing basketball, soccer, golf, baseball, and others. Sports apparel is made with breathable and flexible materials to allow for comfort and ease of movement during physical activity. These apparels have exceptional properties such as high strength and abrasion resistance, softness and durability, and aesthetic appearance. Moreover, sports apparel often incorporates functional features to improve performance, including moisture-wicking fabric to keep the wearer dry, reflective elements for visibility, and compression fit to support muscles. Furthermore, some sports apparels have padding in certain areas or consist of special support for joints to prevent injuries. Top brands which include Nike, Adidas, and Under Armour are popularly known for their running shirts, sports jerseys, shorts, pants, and others.
Additionally, companies are investing in research and development to introduce an innovative process for reducing emissions and water use for manufacturing sports apparel. For instance, Nike reports in its FY19 Impact Assessment Report that 99.9 percent of its sports apparel manufacturing waste was either recycled or converted into energy.
The global sports apparel market is growing, driven by factors such as the increasing popularity and awareness of fitness and sports activities, rising health concerns, and the increasing number of e-commerce platforms. Moreover, the integration of wearable technology such as fitness trackers and heart rate monitors into sports apparel is becoming more common, offering athletes and fitness enthusiasts real-time performance data. Furthermore, North America is the fastest-growing market for sports apparel, due to its high popularity and a strong culture of sports and fitness activities. Along with the presence of major sports apparel brands such as Nike, Adidas, Under Armour, Puma and Reebok, New Balance, ASICS, and Columbia Sportswear in the North American region.
Market Dynamics:
Driver:
- The use of high-performance fabrics and innovative design is becoming popular in the sports apparel industry which is driving the demand for products that offer improved performance and comfort.
- The demand for sports is increasing day by day due to the increase in leisure time, people showing interest in health-related activities, and rising participation of women in sports. Also, the increasing number of e-commerce platforms is enabling consumers to purchase sports apparel products.
- The trend towards customization and personalization of sports apparel is growing, with more brands offering the ability to customize shoes and other gear with specific colors and designs. This is propelling the growth of the market.
Restraint:
- The market is hampered by the availability of counterfeit sports apparel products, which reduces consumer trust in the industry and negatively impacts sales. Furthermore, the cost of raw materials used in the production of sports apparel is increasing, thus, creating pressure on companies to raise the prices of sports apparel which in turn is reducing the demand for the products.
Opportunities:
The rising environmental concern among various consumers has surged an inclination towards the usage of sustainable products offering the opportunity to companies for manufacturing eco-friendly sports apparel globally. Moreover, the integration of wearable technology in sports apparel is likely to offer immense opportunities for the growth of the overall market in terms of value sales during the forecast period. Due to the requirement of athletes and fitness enthusiasts for seeking real-time performance data. Furthermore, the personalization and customization of sports apparel are also growing in popularity, offering brands the opportunity to differentiate their products and increase consumer engagement.
Sports Apparel Report Coverage:
| Report Attributes | Report Details |
| Study Timeline | 2016-2030 |
| Market Size in 2030 (USD Billion) | 298.69 Billion |
| CAGR (2022-2030) | 6.4% |
| By Product Type
|
Sport Shirts (T-Shirts, Long-Sleeve Shirts, and Others), Sport Pants (Leggings, Sweatpants, and Athletic Shorts), Sport Jackets, and Others |
| By Material | Natural Fibers (Cotton, Wool, Silk, and Linen) and Synthetic Fibers (Polyester, Nylon, Spandex, and Rayon) |
| By Distribution Channel | Online Retail (E-Commerce Websites and Company Owned Websites) and Offline (Department Stores, Sporting Goods Stores, Specialty Stores, Franchises Stores, and Others) |
| By End-Use | Men, Women, and Children |
| By Geography | North America, Europe
Asia Pacific, Latin America, and Middle East, and Africa |
| Key Players | Nike, Adidas, Under Armour, Puma, Reebok, Lululemon, New Balance, Columbia Sportswear, ASICS, and Patagonia, Salomon, Fila, Sky Sports, ESPN, UFC, MLB, Rapha, Wilson, and Brooks sports. |
Market Segmentation:
By Product Type
The product type segment is classified into sport shirts, sport pants, sport jackets, and others. Sport shirts are considered to be dominating segment and account for the largest share of the sports apparel market. As sports shirts offer additional performance characteristics such as resilience, absorptiveness, air permeability, lightweight, stress and strain, strength, and durability. Moreover, there is the availability of a variety of shirts for different types of sports including t-shirts, long-sleeve shirts, dry-fit short-sleeve t-shirts, sleeveless training shirt, and others. Hence, the aforementioned factors are expected to propel the growth of sport shirts segment.
By Material
The material segment is separated into natural fibers and synthetic fibers. Synthetic fibers account for a significant share of the sports apparel market owing to their properties such as durability, moisture-wicking, and ability to dry quickly. Moreover, synthetic fibers are often preferred for performance wear, as they are lightweight and also provide support for athletes during physical activity. Furthermore, synthetic fibers include polyester, nylon, spandex, and rayon.
Additionally, the natural fibers segment is anticipated to witness a notable growth rate during the forecast period due to the increased demand for sports apparels which are sustainable and eco-friendly in nature. Thus, increasing the demand for clothing made from natural fibers such as cotton, wool, silk, and linen, for consumers seeking out more environmentally friendly products.
By Distribution Channel
The distribution channel segment is divided into online retail and offline. The online retail segment is considered to be the dominant segment, accounting for the largest share of the market. Owing to the significant growth of e-commerce in recent years, along with the inclination of a large number of consumers toward online shopping. Online retail offers a convenient and accessible shopping experience, with a wider selection of products and competitive prices, and further is an ideal choice for sports apparel shoppers. Moreover, online retail includes sales through e-commerce websites and company-owned websites.
Additionally, the offline distribution channel segment is also growing rapidly owing to increased sales through department stores, sporting goods stores, specialty stores, franchise stores, and others. Such stores offer consumers the ability to touch, feel, and try on products before purchasing.
By End-Use
The end-user segment is divided into men, women, and children. Men’s segment holds a substantial share of the market due to the participation of men in various sports, and athletes along with more availability of various types of sportswear for different types of sports. However, the women’s segment is anticipated to increase at a steady pace during the forecast period as more women are becoming active in sports and fitness activities. Also, the market for maternity sportswear is growing rapidly as expectant mothers are seeking comfortable and functional sports apparel options. Moreover, there are different types of sportswear for women including performance wear for professional athletes, comfortable, everyday wear for sports enthusiasts, stylish, designer wear for fashion-conscious consumers, maternity sportswear, and customized uniforms for team sports such as basketball, soccer, and football.
By Region
The regional segment includes Asia Pacific, Europe, North America, the Middle East, and Africa, Latin America. North America is dominating the market and is anticipated to witness increased growth at a notable rate during the forecast period. As North America has a strong culture of sports and fitness, a high standard of living, and a growth towards health and fitness, which increases the demand for high-quality and stylish sports apparel. However, the Asia-Pacific region is also expected to grow rapidly during the forecast period due to the presence of a large young population, government initiatives to encourage sports participation, and growing demand for foreign brands. China and India are expected to be the major contributors to the growth of the market in this region, due to increasing investment in sports infrastructure, and rising awareness about health and fitness.
Sports Apparel Market Competitive Landscape:
The market is highly competitive with the large number of companies operating in the industry. These companies are focusing on strategies such as mergers and acquisitions, collaborations, and partnerships to increase their market share and expand their operations globally. The competitive landscape of the market has been analyzed in the report and further this report provides an analysis of the market’s competitive landscape, including comprehensive profiles of the major players in the industry. Key players in the market include-
- Nike
- Adidas
- Under Armour
- Puma
- Reebok
- Lululemon
- ASICS
- Patagonia
- Salomon
- Fila
- Sky Sports
- ESPN
- UFC
- MLB
- Rapha
- Wilson
- Brooks sports
Recent Developments:
- In May 2022, a Canadian multinational athletic apparel company named Lululemon athletica inc. launched its first overseas technology center in Bengaluru, India. By establishing a presence in India, Lululemon was able to tap into the growing market for performance apparel in the region, as well as access a pool of talented engineers and technicians to support the growth of its technology capabilities.
- In 2021, Adidas acquired Runtastic, a leading mobile fitness app, to expand its digital capabilities and strengthen its position in the digital health and fitness market.
- In 2020, Nike acquired Celect, a data analytics company, headquartered in Boston to enhance its personalization and e-commerce capabilities.
- In May 2022, Puma partnered with Sonee Sports to launch the brand in the Maldives. This partnership allowed Puma to expand its presence in the region and tap into a new market for its products. By working with Sonee Sports, Puma was able to explore different avenues for distribution, including offline retail, e-commerce, sports clubs, and other channels.
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